Psixty UK is a specialist B2B sales recruitment agency placing high-performance commercial talent across the UK. From SDRs and BDMs through to Sales Directors and VPs of Sales, we recruit B2B sales professionals who can navigate complex buying environments and consistently deliver revenue.
B2B sales is a discipline in its own right. The skills required to navigate a six-month enterprise sales cycle, build multi-threaded relationships across a buying committee and maintain performance through a long and often unpredictable pipeline are genuinely different from the skills required in transactional or B2C sales environments.
Generalist recruiters miss this distinction constantly. They source candidates with sales on their CV and assume the experience transfers. It frequently does not. Psixty UK works exclusively in sales and commercial recruitment. Every consultant on your search understands B2B sales cycles, sales methodologies and what strong quota attainment looks like across different business models and deal sizes.
We have been placing B2B sales professionals across the UK for over a decade. We know the market, the candidates and what genuinely great looks like at every level of the commercial hierarchy.
Our approach: Every candidate we present has been personally interviewed by one of our founders before you see them. We assess for genuine performance evidence: specific quota attainment data, understanding of sales methodology and evidence of how they perform under pressure. You only see people worth your time.
We recruit B2B sales talent across the full range of sectors where complex, relationship-driven selling is required. Our deepest expertise sits in the following areas:
For sector-specific detail, see our dedicated pages on SaaS sales recruitment, AI sales recruitment, FinTech sales recruitment and technology sales recruitment.
The best B2B salespeople share a set of characteristics that go beyond communication skills and persistence. When we assess B2B candidates, these are the markers we focus on:
"I consistently exceeded target" tells you nothing. Strong B2B candidates can tell you their quota, their attainment percentage, where they ranked in their team and which quarters were strongest. Vagueness about numbers is almost always a red flag.
The best B2B salespeople have a clear framework for how they sell. They can articulate how they qualify opportunities, how they build multi-threaded relationships and how they manage a pipeline under pressure. They are not winging it.
Average salespeople do not remember their losses. Strong B2B salespeople can tell you precisely which deals they lost, why they lost them and what they learned. That level of self-awareness is one of the clearest signals of genuine capability.
In interview, the best B2B candidates interview you as hard as you interview them. They want to understand the pipeline, the product-market fit, the ICP and the sales support structure before they commit. Candidates who accept everything uncritically are not the ones who will challenge your buyers effectively either.
B2B sales salaries vary significantly by sector, deal complexity and seniority. As a general guide for 2026, B2B BDMs in the UK are earning between £40,000 and £65,000 base with OTE of £60,000 to £100,000 depending on sector and deal size. Senior B2B Sales Directors are typically earning £80,000 to £120,000 base with significant OTE potential above that.
For full role-by-role benchmarks including base salary and OTE across every B2B commercial role, see our UK Sales Salary Guide 2026.
Psixty UK places B2B sales professionals nationally. We have particular depth in the following markets:
We use The Psixty Method on every B2B search. Six steps, applied consistently, with no shortcuts.
Tell us about the role and we will give you an honest read on what the market looks like right now.